PR – fit for the future?

Recently our CEO Guy Woodcock presented the findings of his Social Factors Workstream at the 2012 PRCA National Conference.

The landmark industry conference focused on the issues surrounding The Future of the PR Industry, encompassing a full span of issues and factors from skills to globalisation, and Guy led the team responsible for examining social factors.

Together with PR practitioner Dr Debbie Smith and futurologist Nicola Austin from the Trajectory Partnership, Guy talked through the fascinating results of their workstream which will lead to a set of industry-wide recommendations on adapting to and preparing for the changes and forces affecting the PR sector.

Here’s the video of the presentation that was held on 22 November. We’d love to hear your thoughts on the presentation and the future of our industry.

To learn more about the PRCA “The Future of the PR Industry” project, please click here.

To view the slides of the Social Factors Workstream presentation, please click here.

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