With its 25 million unique monthly visitors Pinterest is no longer the new social network around, nor is it a fad – it’s here to stay and it’s growing rapidly. It is actually the fastest growing social media site ever.
Pinterest has already become a favourite tool for PR professionals and online marketers to promote content as well as engage with audiences and so to drive traffic and increase sales. Studies show that the platform drives more traffic than Google+, LinkedIn and YouTube combined and more sales than Facebook!
Such facts should certainly persuade you of the potential behind Pinterest and the way the platform can serve your business.
When you think of it Pinterest has cleverly captured something many of us know to be true: a picture is worth a thousand words. This phrase emerged in the USA in the early part of the 20th century. Its introduction is widely attributed to Frederick R. Barnard, who published a piece commending the effectiveness of graphics in advertising with the title “One look is worth a thousand words“, in Printer’s Ink, December 1921. Barnard claimed the phrase’s source to be oriental by adding “so said a famous Japanese philosopher, and he was right”.
Printer’s Ink printed another form of the phrase in March 1927, this time suggesting a Chinese origin:
“Chinese proverb. One picture is worth ten thousand words.”
The arbitrary escalation from ‘one thousand’ to ‘ten thousand’ and the switching from Japan to China as the source leads us to smell a rat with this derivation. In fact, Barnard didn’t introduce the phrase – his only contribution was the incorrect suggestion that the country of origin was Japan or China. This has led to another popular belief about the phrase, i.e. that it was coined by Confucius.
Whatever the origin of the phrase, one is sure: people love images and marketers should make use of their impact to deliver their messages.
To give you some food for thought and guide your Pinterest activities here’s a very good infographic from Synecore Technologies we came across today:
(Click on the image for a larger view)
Image by HikingArtist