Twitter can be an excellent way to promote your business and create greater awareness of your brand. It can, however, be an absolute chore getting people to follow you, and without followers your tweets will go unheard.
The world’s second largest social media site and its potential can often go untapped by people and organisations that find hashtags confusing and the 140 character restriction can often be frustrating to someone who likes their prose long and frivolous.
Followers are in many respects a status symbol on Twitter. A high number of followers can cement an account’s reputation as being one of authority and extend your influence. Followers can bring other followers and the snowball effect can be significant. Of course, having more followers, means the chances of people using your product or service is hugely increased. It is also important to ensure that you have a healthy ratio of followers and that you don’t end up as a ‘sad’ follower with not much of a following in return.
So, how does one go about getting people to follow you? Well, luckily we’ve compiled this 9-point checklist to help you get on your way to becoming Tweeter-in-chief of your sector.
1. Make sure your profile is completed
You may be thinking that this is obvious, but the amount of accounts that have not fully completed their profiles is astonishing. Tweeting without a picture or bio can lead to suspiciousness of your authenticity. Make sure you upload good profile and header images as well as an attention-grabbing background picture and write a good, short, snappy bio, bearing in mind that you only have 160 characters to say what needs to be said.
2. Add a link to your ‘About’ page from your website in your bio
If 160 characters proves restrictive, why not put a link to the ‘about’ page of your website. This will not only help the people you are courting to become your followers get to know you better, but it will also send them straight to your website to drive more traffic to it.
3. Make sure your Twitter presence is visible
If you want to get more followers and grow your Twitter community, how are you going to do so if you don’t let everyone know that you actually have an account on the platform? Get your Twitter name out there; make sure it’s visible on your website front page, your email signatures and other company materials. Nobody’s going to follow you if they don’t know where to find you. It is highly advisable to leave a ‘follow me/us on Twitter’ call-to-action on your website too.
4. Post things that people will be interested in
When your mission is gaining influence on Twitter, sharing information that people want to see is absolutely vital. If you’re spamming up everyone’s newsfeed with the same updates over and over again, you’re not going to get anywhere. Find some interesting and relevant content to tweet in order to interact with your followers and to gain new ones. Do this regularly and you’ll be racking up the retweets and mentions to grown your Twitter community.
5. Tweet well and tweet often
This is not the same as logging on at 1 o’clock, posting ten tweets in quick succession and then leaving your account for another day. Stagger your tweets across the day, it is far more effective and you won’t annoy any followers that may think you’re spamming up their Twitter feeds. It also means that you will reach a wider audience because not everyone is on Twitter at the same time of the day.
6. Follow the right people
Follow other people in the industry and some of them will follow you back, it’s that simple. Using Twitter’s advanced search feature you can, say, look up everybody who has tweeted about recruitment within a fifteen mile radius of London. Use the Discover tab on the platform to check out Twitter’s suggestions of whom you should be following – they are targeted based on your account and tweets.
7. Follow back
When someone follows you, it is courtesy to follow back. It’s likely that others will be doing the same, so if you don’t follow back fellow Twitter users you may end up losing followers. However, make sure you only follow back people who are relevant and whose tweets are of general interest for you. Otherwise, your Twitter feed will be bombarded by spam-like or totally irrelevant updates.
8. Leave enough space for someone to RT you
Retweets are a great way to get noticed and increase the reach of your updates. Leave enough space for someone to include the RT symbol and your username. This is generally somewhere around twenty characters, but will be different depending on your username.
9. Repeat your most popular tweets
Remember not to spam, but if some of your tweets have performed really well, it would be a good idea to share them again or maybe even once every 8-12 hours to reach the widest audience possible.