Confessions of a PR professional: What is it really like to work in PR?

True Confessions: A million miles away from all the expensive lunches and glamorous product launches publicised by AdFab to a more pragmatic world where the driven and successful practitioner has to think on their feet and consistently deliver creative strategies… There are two things you must accept when you choose to enter into the PR profession: […]

The PR industry must adapt and model itself for a new social order

Our CEO Guy Woodcock was part of the PRCA Future of PR project and presented the findings of the workstream he chaired at the PRCA National Conference. We were asked to summarise these findings for the PRCA blog. Below you can find the article that went online. As part of the PRCA project “The Future […]